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The Vreeland Store
Bakery, cafe, inn, and general store rolled into one beloved West Milford landmark on 1383 Macopin Road.
Some places earn a 4.5-star reputation over hundreds of visits by doing one thing well. The Vreeland Store earns it by doing everything well, from a Vreeland Benny served on a house-baked scone to a Bloody Mary that regulars describe as perfectly calibrated. The building itself carries decades of history, and the owners have leaned into that, filling the space with antique decor that feels curated rather than cluttered.
The crowd that finds its way here is a mix: day-trippers winding through the Highlands, locals who treat Sunday brunch as a weekly ritual, and guests who book one of the cozy rooms and wake up to the smell of something baking. Breakfast with Santa, pop-up community events, and a hospitality that reviewers call genuinely warm rather than performative, all of it happens under one roof.
This is the kind of spot that makes a scenic drive feel like it had a purpose.
The menu anchors everything. Brunch is the centerpiece, with scratch-made dishes that go well beyond standard diner fare. The scone-based eggs Benedict is the signature, but the kitchen turns out exceptional breakfast plates across the board. Coffee, fresh-baked goods, and a full bar (that Bloody Mary has a following) round out the cafe side.
Beyond the table, the store stocks local and specialty grocery items, making it a genuine general store in the old-fashioned sense. Lodging rooms offer a clean, comfortable overnight option for visitors exploring West Milford and the surrounding Highlands, with guests consistently praising the hospitality.
Special events, including seasonal dining experiences like Breakfast with Santa, are scheduled throughout the year and book quickly. Check the website or call ahead to catch the next one.
Take a look at our space and what we have to offer
“The food and service are always fantastic! Always a great ambiance and everyone is so friendly and welcoming. It is one of our favorite spots.”
— Matt Sentinel
Don't just take our word for it - hear from our satisfied customers
The kitchen focuses on breakfast and brunch. Dishes like the Vreeland Benny on a scone are house specialties. Check the website for current hours and seasonal menu updates.
Yes. The Vreeland Store offers lodging rooms on-site. Guests consistently highlight the cleanliness, comfort, and warm hospitality. It's a great base for exploring West Milford and the Highlands.
They do. The bar program includes craft cocktails, and the Bloody Mary in particular has earned a loyal following among brunch regulars.
It's the store's signature eggs Benedict variation, served on a house-baked scone instead of an English muffin. It's consistently mentioned in reviews as a must-order dish.
Yes, and they're popular. Breakfast with Santa is one recurring seasonal event that draws families from across the area. Follow their website or social channels to catch upcoming events before they fill up.
Yes. True to its general store roots, The Vreeland Store carries specialty and local grocery items alongside the cafe and restaurant operation.
The address is 1383 Macopin Road, West Milford, NJ 07480. It sits along a scenic stretch of road in the Highlands region of Passaic County, making it a natural stop on a day drive through the area.
Local places a short distance away, each with its own Doozer site. Tap any card to visit.
0.1 mi1355 Macopin Rd, West Milford, NJ 07480, USA
0.4 mi1468 Macopin Rd, West Milford, NJ 07480, USA
0.6 mi1223 Westbrook Rd, West Milford, NJ 07480, USA
0.6 mi717 Otterhole Rd, West Milford, NJ 07480, USA
0.6 mi717 Otterhole Rd, West Milford, NJ 07480, USA
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